Stratigent Workshop Series 2012

Event Overview

The 2012 Stratigent Workshop Series is a hands-on workshop packed with tips and concrete techniques for two topics: creating meaningful dashboard reports andconducting effective analysis. The Dashboard class will walk attendees through the creation of meaningful dashboards, KPIs and reports. The Analytics & Insights class will help attendees gain actionable insights from the data they are collecting and use it to influence change within an organization.

Join fellow members of the analytics community for a full day packed with tips from the industry insiders and networking with other users.

Time and Location

The workshop will run from 9 a.m. to 4 p.m. at McCormick & Schmick’s Seafood Restaurants this summer in Minneapolis, Washington DC, New York and Los Angeles. Registration begins at 8:30 AM.

Overview of Topics Covered

 Analysis & Insights Workshop
** Topics are subject to change **

• 7 Deadly Sins of Data Analysis
• 10 Best Reports for Actionable Insight
• Timesaving Tips for High Impact Analysis
• Using Data to Tell a Story
• 3 Steps to Clear, Compelling Messages
• Building a Data Driven Culture

Dashboard Workshop
** Topics are subject to change **

• Selecting Meaningful Data
• Dashboard Design
• Writing Analysis
• Integrating Online Marketing
• Adapting for Multiple Stakeholders

Speaker Information

Jennifer Veesenmeyer
Jennifer Veesenmeyer is COO & Principal Consultant at Stratigent, a multi-channel analytics agency headquartered in Chicago. As a frequent presenter on the topic of dashboards and meaningful reports, Jennifer is perhaps best known in the Web Analytics industry for her popular workshop called "Pimp Your Reports."

In addition to managing the consulting team, Jennifer does firsthand consulting for some of Stratigent's key accounts, including Nestle ­Purina, JPMorgan Chase, Putnam Investments, TD Bank Financial Group, and Nikon. She has a particular affinity for helping companies establish a data-driven culture through gaining executive buy-in, building cross-functional consensus, and managing cultural change.